Promoting a Candy Store by connecting through social media is a interesting and at times challenging way to promote the business. This post started in The Candy News Blog on 8/13/2011 at 8:37. Let's see where it goes.
If you are a store like a candy store why do you have to go through so much work to be in the top spots of search engines if you offer the best products at the best prices? The reason is becasue ecommerce industry people created a industry for them selves. The relavence of a site has nothing to do with how good their service is or brands offered it is all about the money they pay SEO companies.
So, I'm going all organic. Great products, valuable content, great prices. Will we be in top. Maybe some time if the search engines are pure in practice. All part of the candy store experiment.
Despite uncomfortable side effects like a burnt tongue, people continue to enjoy all kinds of acidic sour candies. Sour Patch Kids, one of the most popular sour candies on the market, are described in advertisements as “Sour. Sweet. Gone.” This suggests that people enjoy them for their transition from sour acidity into tamely sweet gummy candies. I truly enjoy these candies.
It seems in the corporation everyone wants to keep their job and this creative tension somehow fuels us to do great things so the company survives and in turn we do well also. Fundamentally, this works with the exception of a couple key points. Those exceptions are greed, jealousy and politics.
As the corporate jobs get fewer and outsourcing continues, it is harder and harder to keep a decent job in the US. In order to secure, such employment the political element enters and take care of the boss and all related people in any way. Perhaps this is good as it keeps the mass aligned but it can be slow as it in reality is just a big line or process that has to move. Add a boss or group of bosses who do not care about the details and you end up with a non-optimal and frustrating work environment. Just in case my boss reads this (as you some times do), you know you are the best and this does not pertain to you.
The small business route is also a very interesting alternative. For a self-employed individual job, security is assured but business life is not. All of the sudden customers are very important. When negotiating a deal that 1% is yours or not yours and on a big enough deal it can mean something. Excess inventory, accounts receivables …. all are very important. Supplier quality takes a new meaning. When a supplier sends the wrong candy or is constantly, short it is costing you personally and you cannot serve your customers well.
Yet the small business is yours. Your work serves you.
Some folks tend to lean toward the self-employment solution others corporate life and some like me both.
The question, which I ask you to blog about, is which is better:
Recent studies have indicated that Tic Tacs are the top selling mint in the US. Sales over a rolling year ending in Jan 2010 were almost $68 million dollars. Comparatively Altoids or Altoids Mints were a close runner up with sales of just over $48 million dollars. Very close and in third place were Ice Breakers coming in at close to $48 million dollars but a little shy of second place Altoids or Altoids Mints. Listerine Pocket Paks sales were close to $27 million and Breathsavers came in fifth place at just under $20 million dollars. The total reported sales of the five brands were approximately $210 million dollars. This is a sample of data but gives you an idea of the leaders in the candy mint or breath freshener market. I have been a avid Tic Tac consumer but certainly enjoy Altoids. I particularly like the tin the Altoid Mints come in. They are a classy accessory mint.
Candy cheers to the Duke Blue Devils as they hit 3-pointers and have the opportunity to win their fourth national title and first since 2001 after beating West Virginia 78-57. In addition to 3 pointers Singler, Smith and Scheyer scored big. 7 foot plus Zoubek stayed out of foul trouble and was dominant for the team. He grabbed multiple rebounds helping Duke win the rebounding battle leading to the win.
The confectionery industry, despite an economy in recession, is ascending in sales and popularity. Even with a health cautious world, chocolate, non-chocolate and gum sales are all predicted to rise as years pass by. However, the odds would seem to be against the confectionery industry, yet profit margins are expected to grow. With chocolate on top of the confectionery empire, it rakes in the majority of all confectionery sales yearly. Non-chocolate trails behind but still brings in a good share of the confectionery sales. Gum is responsible for the smallest share in sales. Wholesale candy and candy store sales should stay strong despite increasing new players in the market.