The Candy News

New Resource for Candy Store and Wholesale Candy Information

Wholesale Candy Industry Challenges
Candy prices are significantly increasing along with the cost of gas and energy it is very challenging for a wholesale candy business stay in business and constantly offer value to customers let alone try and grow market share.

Wholesale Candy is a Great way to Buy Candy
Wholesale candy is a great way to buy candy as it offers the end user a discount in the cost per candy item.

Sugar Free Candy Takes the Stage
Candy is making people happy once again. Traditionally candy has been a quick fix to bring happiness into your day.

Learn more about candy at the BW Clifford Candy Micro Blog

Getting ahead in search engines

If you are a store like a candy store why do you have to go through so much work to be in the top spots of search engines if you offer the best products at the best prices?  The reason is becasue ecommerce industry people created a industry for them selves.  The relavence of a site has nothing to do with how good their service is or brands offered it is all about the money they pay SEO companies.

So, I'm going all organic.  Great products, valuable content, great prices.  Will we be in top.  Maybe some time if the search engines are pure in practice.  All part of the candy store experiment.

Pros and Cons, Corporate America vs. Run Your Own Business

It seems in the corporation everyone wants to keep their job and this creative tension somehow fuels us to do great things so the company survives and in turn we do well also.  Fundamentally, this works with the exception of a couple key points.  Those exceptions are greed, jealousy and politics.

As the corporate jobs get fewer and outsourcing continues, it is harder and harder to keep a decent job in the US.  In order to secure, such employment the political element enters and take care of the boss and all related people in any way.  Perhaps this is good as it keeps the mass aligned but it can be slow as it in reality is just a big line or process that has to move.  Add a boss or group of bosses who do not care about the details and you end up with a non-optimal and frustrating work environment.  Just in case my boss reads this (as you some times do), you know you are the best and this does not pertain to you.

The small business route is also a very interesting alternative.  For a self-employed individual job, security is assured but business life is not.  All of the sudden customers are very important.  When negotiating a deal that 1% is yours or not yours and on a big enough deal it can mean something.  Excess inventory, accounts receivables …. all are very important.  Supplier quality takes a new meaning.  When a supplier sends the wrong candy or is constantly, short it is costing you personally and you cannot serve your customers well.

Yet the small business is yours.  Your work serves you. 

Some folks tend to lean toward the self-employment solution others corporate life and some like me both.

The question, which I ask you to blog about, is which is better:

1. Own your Own Business
2. Work in Corporate America.
3. Do both

CEO Paul S. Michaels and his global management team at Mars Inc. did it.

Paul Michaels CEO of Mars announces they plan to purchase Wrigley for $23 Million Cash.   With the acquisition about 2 years ago, now the manufacturer of popular candy items such as M&Ms, Milky Way, Skittles and Snickers candy bars has expanded their product line into popular chewing gum products.  5 gum, Eclipse Gum, Orbit Gum, Wrigley Extra Gum and even Life Savers if the buy goes through will all fall into the Mars portfolio.

This was the headline in 2008.  Well how did it go as the candy giant and family owned company Mars Corporation tries to maintain the number one spot on the candy sales chart?  Moving the companies together was an organizational project that was huge.  The company had to merge the family corporate culture of Mars and that of a private company Wrigley.   They did so using their five principles of quality, responsibility, mutuality, efficiency and freedom.  Wrigley Gum and Confections is now one of the 6 business segments of Mars Inc.  Mars Inc. is clearly the industry leader in candy sales.

Confectionery Industry Ascending in Sales, Recent History and Predictions

The confectionery industry, despite an economy in recession, is ascending in sales and popularity.  Even with a health cautious world, chocolate, non-chocolate and gum sales are all predicted to rise as years pass by. However, the odds would seem to be against the confectionery industry, yet profit margins are expected to grow. With chocolate on top of the confectionery empire, it rakes in the majority of all confectionery sales yearly. Non-chocolate trails behind but still brings in a good share of the confectionery sales. Gum is responsible for the smallest share in sales.  Wholesale candy and candy store sales should stay strong despite increasing new players in the market.

New candy news domain name and RSS feed

Dear valued readers.  In order to better align our news and information with our comapny we have changed our domain name and as a result our RSS feed.  Please update your readers to use http://feeds.feedburner.com/BWCliffordCandyNews

We have a new look coming and lots of great candy news to publish.

Thanks,

Joel

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