Enjoying a Souring Experience (Sour Candy Sales on the Rise )

Sour candy have taken the candy market by storm over the past few decades, appealing to all ages and demographics.

The rise in sour candy sales has been attributed to its constant innovation in flavor options and packaging formats such as belts, sticks and rolls. Studies suggest that the most important factor in its growth in popularity is linked to the fact that the cycle of consumers has come full circle. Individuals on the brink of adulthood have been raised on sour candy, and now that their palettes are expanding with new flavors, their mindsets about the products are being reinforced as well. In turn, these young adults are introducing new sour treats to their children. In other words, exposing these products to youngsters later create devoted adult consumers.  So stock your candy store with sour candy.