If you are a store like a candy store why do you have to go through so much work to be in the top spots of search engines if you offer the best products at the best prices? The reason is becasue ecommerce industry people created a industry for them selves. The relavence of a site has nothing to do with how good their service is or brands offered it is all about the money they pay SEO companies.
So, I'm going all organic. Great products, valuable content, great prices. Will we be in top. Maybe some time if the search engines are pure in practice. All part of the candy store experiment.