No matter the category, industry-wide, chocolate producers are changing packaging designs to address changing customer needs. Stand up bags with re-sealable closures and tablets individually wrapped sections offer snack and store capability. Better portion-control make these innovations appeal to buyers looking for fresher and healthier options. Note the heightened focus on nutritional value and providing serving size information on product labels. No wonder Snickers is sold in king, original, snack, bite and bit sizes!
Disappointing unit sales have spurred innovation and simplification in the market. While we can expect giants like Mars and Nestle to exploit the nostalgic value of bars consumers know and love. But by nimbly responding to consumer demands, smaller chocolate makers can make a name for themselves too.
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Posted by: Ted | August 17, 2009 at 08:56 PM