The word out in industry is to “Make it healthy, make it exciting and make it easy”. That is the mantra being called in order to keep the number one confectionary category at the top. Chewing gum has been linked to weight loss, oral health maintenance, stress management and increased concentration. The calorie conscious consumer certainly benefits from Sugar Free Gum. The Wrigley Company has actually done scientific research indicating the benefits of chewing gum in the areas of weight management, oral health and stress and concentration. Chewing gum can burn 11 calories in an hour and also provides and alternative to eating other foods. Orbit gum caries the American Dental Association Seal of Approval because it is proven to fight cavities. A study conducted by the Congress of Behavioral Medicine indicates that chewing gum may help reduce stress, improve alertness and relieve anxiety.